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Course Details

Course Details

IMC 460 - PRINCIPLES OF ACCOUNT PLANNING

Creating marketing communications requires insights about the consumer insights often unavailable through classical quantitative research techniques. Class covers: consumer decision-making behavior, long-term branding strategies, qualitative research techniques, and the kind of executional strategy skills normally associated with a Creative Director.

Credits: 3

PREREQUISITES:

  • IMC 446  (with a min grade of B-)
  • AND   IMC 440  (with a min grade of B-)

View the Course Finder for more detailed prerequisite information.