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Course Details


IMC 460 - PRINCIPLES OF ACCOUNT PLANNING

Creating marketing communications requires insights about the consumer insights often unavailable through classical quantitative research techniques. Class covers: consumer decision-making behavior, long-term branding strategies, qualitative research techniques, and the kind of executional strategy skills normally associated with a Creative Director.

Credits: 3

Prerequisites:

  • IMC 446 (with a min grade of B-)
  • AND  IMC 440 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    There are no additional notes for this course.