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Course Details

IMC 452 - IMC Ethics and Society

Examination of manipulative techniques beyond appropriate persuasion related to IMC activities. Development and identification of marketplace attitudes on ethics; frameworks for decision making; case studies of marketing campaigns in business and politics; ethical issues emerging from new technologies applied in IMC.

Credits: 3


  • IMC 401  (with a min grade of B-)
  • AND   IMC 409  (with a min grade of B-)

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Prereqs may be taken concurrently. IMC and minimum grade  B- required for continuation in MSIMC program. 

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