IMC 450 Principles of Direct/Database Marketing Communications
Development and management of direct marketing programs. Strategic business planning; development of the offer; merchandising selection; mailing lists and media selection; creating and producing direct marketing packages, catalogs, and print advertising. Establishing budgets, research and market testing.
Credits:
3
Prerequisites:
IMC 446
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
Course Notes:
No more than one principles elective may be taken
concurrently with IMC 446.
