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Course Details

IMC 450 - Principles of Direct/Database Marketing Communications

Development and management of direct marketing programs. Strategic business planning; development of the offer; merchandising selection; mailing lists and media selection; creating and producing direct marketing packages, catalogs, and print advertising. Establishing budgets, research and market testing.

Credits: 3


  • IMC 446 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    No more than one principles elective may be taken

    concurrently with IMC 446.