Roosevelt University in Chicago, Schaumburg and Online - Logo

Course Details

IMC 447 - IMC Creative Campaigns

Overview of the visual arts in marketing communication. Fundamentals of brand identity and image, including print, broadcast, collateral, and web. Each student will be expected to demonstrate core competencies in creative decision-making in brand marketing.

Credits: 3


  • IMC 446  (with a min grade of B-)

View the Course Finder for more detailed prerequisite information.