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Course Details

IMC 446 - Brand Planning and Message Strategy

Examination and execution of creative communication strategies from market analysis and value propositions to brand attributes and target segmentation. Marketing communication messages from concept and copy platforms to written completion. Emphasis on identifying goals and objectives, trends and tactics, and working towards the "big idea."

Credits: 3


  • IMC 401  (with a min grade of B-)
  • AND   IMC 409  (with a min grade of B-)
  •   OR   MKTG 406  (with a min grade of B-)

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Consent required for MBA majors. 

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