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Course Details

IMC 443 - Principles of IMC Media Planning

Applications in media planning for IMC. Media planning process from objectives and strategies to tactics, budgeting, and plan execution. Media selling, media buying, and using syndicated media research.

Credits: 3


  • IMC 446  (with a min grade of B-)

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No more than one principles elective may be taken  concurrently with IMC 446. 

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