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Course Details

IMC 443  Principles of IMC Media Planning

Applications in media planning for IMC. Media planning process from objectives and strategies to tactics, budgeting, and plan execution. Media selling, media buying, and using syndicated media research.

Credits:  3

Prerequisites:

  • IMC 446 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    No more than one principles elective may be taken

    concurrently with IMC 446.