IMC 440 Marketing Communications Research
The importance of marketing information to the strategic decision-making process. Focus on research tools and techniques in marketing communications: product research, competitive analysis, audience and segmentation research, communications testing and media research. Emphasis on design, implementation, analysis and reporting of market research studies.
Credits:
3
Prerequisites:
IMC 401
(with a min grade of B-)
AND IMC 409
(with a min grade of B-)
View the Course Finder for more detailed prerequisite information.
Course Notes:
IMC 401 and IMC 409 minimum grade B- required for
continuation in MSIMC program.
