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Course Details

Course Details

IMC 409 - METHODS OF IMC

The use of marketing communications concepts and processes to build stronger brand relationships. An idea-centric model for the integration of marketing and communication to deliver customer-focused solutions. The marketing communication methods of advertising, public relations, sales promotion, direct response, personal sales, events, sponsorships, and customer service.

Credits: 3

PREREQUISITES:

  • IMC 401  (with a min grade of B-)
  •   OR   MKTG 406  (with a min grade of B-)

View the Course Finder for more detailed prerequisite information.

COURSE NOTES:

Prereq can be taken concurrently. Consent required for MBA  majors.