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Course Details

IMC 409  METHODS OF IMC

The use of marketing communications concepts and processes to build stronger brand relationships. An idea-centric model for the integration of marketing and communication to deliver customer-focused solutions. The marketing communication methods of advertising, public relations, sales promotion, direct response, personal sales, events, sponsorships, and customer service.

Credits:  3

Prerequisites:

  • IMC 401 (with a min grade of B-)
  •   OR  MKTG 406 (with a min grade of B-)
  • View the Course Finder for more detailed prerequisite information.

    Course Notes:

    Prereq can be taken concurrently. Consent required for MBA

    majors.