ELOC 598 - STRATEGIC PLANNING & MARKETING IN HIGHER EDUCATION
The course is designed to develop a working knowledge of strategic planning and marketing in colleges and universities as processes that guide and shape objectives to achieve a preferred future. The emphasis will be on pragmatic knowledge, skills, and tools relevant to practitioners in academic and/or administrative areas. Effective planning for developing, adapting, and aligning organizational vision, mission, beliefs, and goals to achieve and sustain a strategic advantage will be considered.
There are no prerequisites listed for this course.
Doctoral Prog. Only