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MS in Integrated Marketing Communications

Grow a business.

Millennium ParkThe Integrated Marketing Communications master's program (MSIMC) prepares students to meet the challenges of companies and non-profits in the US and around the world: Build brands, create reputations, manage crises, develop and launch new products and services. Roosevelt's IMC program prepares you to lead creatively and strategically with hands-on coursework in

  • visual communications
  • advertising - research, strategy, design, account planning
  • media relations
  • multicultural marketing
  • social and digital media strategy
  • community outreach and relationship building

Faculty members with major-brand business experience keep coursework topical and in-step with the industry. Graduates go on to careers with

  • advertising agencies
  • public relations agencies
  • digital marketing firms
  • trade and nonprofit organizations and
  • marketing companies, both large and small

Saturdays or nights, complete the degree at your pace. You decide when to take courses.

Our program is successful for many students who may have a full-time job or other obligations because our program:

  • is available for full-time or part-time students
  • offered weekday evenings and Saturdays
  • allows you the flexibility to choose when and which courses best fit your schedule
  • offers classes in Chicago, Schaumburg. See the Catalog.

The program's flexible scheduling allows you to complete the program at your pace. On average our students complete the program in two years.

Some institutions suggest a long list of electives, but a very short list of those that ever actually occur. So look beyond our core course list. Search the class schedule and see all the electives that are offered.

A program for practitioners

Many prestigious universities focus their programs on communication theory, especially at the graduate level. They are preparing people for an academic career. But we are focused on preparing the people who will lead marketing communications in the business world.

Wherever sophisticated communications theories will help to meet that goal, you’ll find them here. But you’ll also find a great body of expertise in how to build a brand – how to make things happen for companies, non-profits and other institutions.

A world-class faculty

The full-time IMC faculty at Roosevelt University is unlike any other. Every one of them has distinguished academic credentials. Every one of them is a teacher, first and foremost. And every one of them has had a successful career in the IMC business:

  • building brands
  • creating reputations
  • designing communications
  • managing crises
  • developing and launching new products

That’s who will lead you, mentor you, show you how it’s done and help you to launch your career.

Contact us

The MSIMC Program is offered at the suburban Schaumburg campus for fall start every year and at the downtown Chicago campus for fall or spring start every year.

Department headquarters

Chicago campus

Gage Building, Room 505
18 S Michigan Ave
Chicago IL
Telephone: 312-281-3238

Suburban office

Schaumburg campus, Room 430
1400 N. Roosevelt Blvd
Schaumburg, IL
Telephone: 847-619-8284